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About project

Cyber Tabu is a large educational project to increase media literacy, especially in the area of online information and the Internet.

What is Kyber tabu

The entire Kyber tabu project takes two basic forms: video and print, through which it describes and explains the rules and laws of the current online media environment in a simple and communicative way.


At the heart of the project are fourteen short videos, which focus on specific topics (News Outlest, Data, Algorithms, Advertising, Information, Disinformation, Information Warfare, Duopoly, Opponents, Moods, Addictions, Politics, Cyber Questions, Future). 


With the help of hundreds of illustrations, animations and accompanying words by a popular presenter, the topics are introduced in an insightful and comprehensible way, and invisible and hard-to-grasp phenomena are visualized.

It gives explanations, names, opens doors to the topics, does not demoralise, inspires further interest in them. 


Why do we see information and advertisements on websites that seem to hear what we are thinking about? Why do we encounter so much negative news? Why do we love likes on social media? Why is it easy to abuse the online environment? These are some of the headings from the chapters. 


The diverse format of the project offers everyone the opportunity to engage with the chapters individually in approximately four-minute videos or in a single, approximately one-hour edit, flip through the publication chapter by chapter or read them in sequence like a book. 


Taken as a whole, Kyber tabu is a unique, very comprehensive picture of the contemporary information world designed for a wide target group, regardless of age and education. 


It is an aid, a guide, a map to orientate and to know whenever we pick up our mobile phones and embark on another journey through the endless universe of online information. 

Author of the project

The author of the project and creative producer of the Kyber tabu project is Libuše Šmuclerová, PhD, who is a highly experienced and respected media expert.


For many years, she was the head of one of the largest media houses in the Czech Republic, from 1996-2004 she was the programme director of TV Nova, from 2007 to 2021 she was the CEO and until 2023 the chairman of the Board of Directors of the media house Czech New Center (formerly Ringier, Ringier Axel Springer), and since 2024 she has been the chairman of its supervisory board.


She is chairman of the Board of Directors of the Czech Publishers' Union, a member of the Supervisory Board of WAN-IFRA World Press Association for fifteen years, teaches at several universities, is a member of the Board of the National Museum, the board of directors of the Charter 77 Foundation and the Arnošt Lustig Prize Committee.

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Illustrations 

The illustrations, jingle and graphic concept of Kyber tabu were created in cooperation with the studio DRAWect., founded in 2002 by illustrator and painter Vladimír Strejček. Today, the studio represents a community of more than 100 visual content creators and provides its clients with a full-service visual service. In addition to commercial projects, it also nurtures the life of the community of illustrators by organizing Raw Art Wrestling, an artistic battle of digital and analogue scribblers. 

The main artists Kyber tabu are:

Markéta Troy Ryplová

Karel Cettl

Daniel Korta

 

The project was named Kyber tabu thanks to

Jindřiška Strejčková.

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Moderator

The guide of the video version of Cyber Taboo is the popular actress and moderator Tereza Kostková.


Viewers know her well from TV shows (Ordinace v růžové zahradě 2, Jedna rodina), films (Ženy v běhu), but also as the long-standing face of the StarDance competition.

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Animation

The animations were created in the graphic studio of TV Nova, the most successful commercial television station in the Czech Republic. It is operated by TV Nova, a media company owned by Central European Media Enterprises (CME), which has been owned by the Amsterdam-based PPF since 2020. 

TV Nova broadcasts the most watched Czech news programme, the evening Televizní noviny, and operates the successful paid service Voyo VOD, which provides films, series and programmes online.  
 
The main animators of Kyber tabu were: 
Pavla Saktorová
Zdeněk Kaluža
Šimon Pánek

Videos made by

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Camera: Richard Řericha

Sound: Martin Hořejší

Director, editor: Tomáš Medek

TV Nova producer: Josef Müller

38FILM producer: Milan Kuchynka

© 2024 TV Nova and 38FILM

with the support of PPF Foundation

Publication made by

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Responsible editor: Dana Konvičková
Graphic design by: Daniel Korta / DRAWetc.
Language editor: Lucie Bednářová
Photo: Profimedia, DRAWetc.
Cover design: Markéta Troy Ryplová, Daniel Korta / DRAWetc.

Print: FINIDR, s.r.o., Český Těšín


Published by: CZECH NEWS CENTER as

Karel Cettl, Markéta Troy Ryplová, LŠ, Daniel Korta
LŠ, Jana Tomas Sedláčková, Nadace PPF
Markéta Troy Ryplová, Daniel Korta, LŠ
Natáčení s Terezou Kostkovou, Tomáš Medek
LŠ, Tereza Kostková, Tomáš Medek
„Drawci" a LŠ od Troy
Martin Hořejší, LŠ
LŠ, Josef Müller