What was the reason for the creation of CT?
To give a map and a key to understanding the present media. There is a growing gap between what people think about the media world and what it really is. There is a rising paradox that people know less about what and why they consume from their phones each day, than what they consume for lunch. Addressing the origin and composition of food is a trend, what we put in our heads is something few people address. Yet the causal links are similar. 

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Why is the gap widening?
Online is a world of new possibilities, technologies that grow and change literally every day. Globalization, transnational platforms have given it gigantic dimensions and most importantly - it is a world that cannot be seen. Without data, statistics, knowledge of the background of the industry, user reactions, you have no chance to grasp it, to understand it. The growth of knowledge in individual fields sometimes even those who have the data chose to close into specialisation boxes, so that they miss the whole. This creates a whole range of distortions not only among simple users. The problem is present even in people, that make decisions about the media. See, for example, last year, when printed newspapers in the Czech Republic were threatened with an almost disastrous increase in VAT from 10 to 21% for newspapers, with the justification that the reader has the same info on websites. It doesn't. Another example is the topic of disinformation. Some people want to hunt them, but they don't know anything about the pond in which they are swimming.